The Organizations
The People

 

Robert Wood Johnson Foundation: Financier of Temperance

by David J. Hanson, Ph.D.

The temperance-oriented Robert Wood Johnson Foundation (RWJF) "seeks to drive adult beverage consumption underground, away from mainstream culture and public places." 1 It attempts to stigmatize alcohol, de-legitimize drinking, marginalize drinkers, and create a de facto quasi-prohibition of the legal product.

The Robert Wood Johnson Foundation spent over a quarter of a billion (that's billion, not million) dollars ($265,000,000.00) in just four years alone further developing and funding a nation-wide network of anti-alcohol organizations, centers, activist leaders, and opinion writers to promote its long-term goal.

An in-depth report, Behind the Neo-Prohibition Campaign: The Robert Wood Johnson Foundation, demonstrates that "nearly every study disparaging adult beverages in the mass media, every legislative push to limit alcohol marketing or increase taxes, and every supposedly 'grassroots' anti-alcohol organization" is funded by the Robert Wood Johnson Foundation. 2 The foundation supports numerous temperance-oriented activists and groups including:

Other major parts of the Foundation’s temperance-oriented network include The Alcohol Policies Project, run by the Center for Science in the Public Interest (CSPI), the Marin Institute, the Pacific Institute for Research and Evaluation, the Trauma Foundation, Join Together Online, Leadership to Keep Children Alcohol Free, 4 ImpacTeen, Fighting Back, A Matter of Degree, 5 and Henry Wechsler’s College Alcohol Study project (often called the Harvard College Study).

A "teen" protest against alcohol advertising held in Washington at the Beer Institute was well-covered in news reports. However, virtually none of the reports revealed that the protest was actually organized by the Robert Wood Johnson Foundation. 6

Similarly, the following is a list of what appear to be grassroots organizations dedicated to reducing or preventing underage alcohol use:

In reality, all of these groups are part of the Robert Wood Johnson Foundation’s nation-wide program to influence alcohol policy at both the state and federal levels.

These state organizations (many would call them “front groups”) are useful in opposing alcohol at the state and local level. For example, the Georgia Alcohol Policy Partnership appeared on the scene as soon as Six Flags Over Georgia sought permission for restricted beer sale only at certain times in its theatre and nowhere else within the entire park Its proposal resulted from consumer demand and an attempt to stay competitive with other theme parks. Walt Disney World, Busch Gardens and Universal Studies have all served beer for years throughout their parks without problems.

In spite of this, the Georgia Alcohol Policy Partnership opposed even such limited sales of alcohol, claiming that it would lead to underage drinking and various safety hazards. 7 This position appears to be motivated by a temperance agenda rather than an objective assessment of the facts. Of course, it does promote the goals of the funder, the Robert Wood Johnson Foundation.

The enormous Robert Wood Johnson Foundation not only spends very aggressively from its multi-billion dollar war chest to promote its agenda, but is also willing to engage in activities that appear unethical, if not actually illegal. 8 Apparently, the ends are seen as justifying the means to the Robert Wood Johnson Foundation.

To learn more, see Behind the Neo-Prohibition Campaign: The Robert Wood Johnson Foundation.

 

References
  • 1. Center for Consumer Freedom. The Robert Wood Johnson Foundation's Neo-Prohibitionist Agenda, April, 2003 (www.consumerfreedom.com/print_page.cfm?&type=headline&id=1868)
  • 2. Center for Consumer Freedom. The Robert Wood Johnson Foundation's Neo-Prohibitionist Agenda, April, 2003 (www.consumerfreedom.com/print_page.cfm&type=headline&id=1868)
  • 3. Center for Consumer Freedom. The Robert Wood Johnson Foundation's Neo-Prohibitionist Agenda, April, 2003 (www.consumerfreedom.com/print_page.cfm?&type=headline&id=1868)
  • 4. So-called children include 20-year-old married adults serving in the US armed forces. Such adults are also often referred to as “kids” by temperance-oriented writers and groups in order to justify treating them like small children.
  • 5. Expensive “Alcohol Prevention” Program Ineffective
    Failed “A Matter of Degree” Program Claims Success
    Alcohol Problems Go Down but Concern goes Up!
    “A Matter of Degree” Program to Prevent Alcohol Abuse is Ineffective
  • 6. Brody, D. Teens Rally in D.C. to Protest Underage Drinking. Focus on the Family (6-30-03); Zwukkucg, T. Students Protest Beer Company Advertising. Health-Reuters (6-27-03); National Youth Advocacy Assembly. Teens from Across the Country Rally in Washington DC to call on the Beer Institute to Honor its Marketing Code and Stop Targeting Teens. Press release (6-27-03); numerous other news reports.
  • 7. Taylor, M. Commission orders study of Six Flags beer sale plan. The Atlanta Journal and Constitution, 7-90-3.
  • 8. Gorman, L. Corruption's Dead Canaries. Independence Institute, 12-2-98 (http://i2i.org/Publications/Op-Eds/HealthCare/oped981202.htm)
Readings
  • Listing does not imply endorsement.
  • Mindus, D. Behind the Neo-Prohibition Campaign: The Robert Wood Johnson Foundation. Washington, DC: The Center for Consumer Freedom, 2003 (http://www.consumerfreedom.com/report_rwjf.cfm)
  • Center for Consumer Freedom. The Robert Wood Johnson Foundation's Neo-Prohibitionist Agenda, April, 2003 (www.consumerfreedom.com/print_page.cfm?&type=headline&id=1868)
  • Foster, R. G. Robert Wood Johnson: The Gentleman Rebel. State College, PA: Lillian Press, 1999. Apparently an abstainer who tried to impose his views on his employees, Robert Wood Johnson created one of the world's richest and most powerful foundations. As one observer noted, the "Robert Wood Johnson Foundation is not a respected non profit; it is under the control of left wing extremists who fund programs that further their social causes." The foundation tries to impose its temperance views on the entire American society, not just a few thousand employees. Robert Wood Johnson would be pleased with his foundation's anti-alcohol funding.
  • Robert Wood Johnson Foundation. The Robert Wood Johnson Foundation Annual Report. Princeton, NJ: Robert Wood Johnson Foundation, 2003.
  • Robert Wood Johnson Foundation. Combating Alcohol Abuse. Chapter in: Robert Wood Johnson Foundation. To Improve Health and Health Care. Vol. VI. Princeton, NJ: Robert Wood Johnson Foundation, 2003.
  • Robert Wood Johnson Foundation. Advances Newsletter. (quarterly) Princeton, NJ: Robert Wood Johnson Foundation
  • Robert Wood Johnson Foundation. Free to Grow: Head Start Partnerships for Substance-Free Communities. Princeton, NJ: Robert Wood Johnson Foundation, 1998.